Søk: 'Creative Strategy in Advertising'
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Effective Advertising: Understanding When, How, and Why Advertising Works
ISBN 9780761922537 , 2004
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Advertising campaign strategy: a guide to marketing communication plans
ISBN 9780030211140 , 1999 , Donald E. Parente
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Strategy
ISBN 9781408082676 , 2014 , Bob De Wit, Ron Meyer
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Hegarty on Advertising
ISBN 9780500293638 , 2017
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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
ISBN 9789063693145 , 2014 , Marc Andrews, Rick Van Baaren,m.fl.
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Creative Confidence
ISBN 9780008139384 , 2015 , David Kelley
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Strategy in the Contemporary World
ISBN 9780199694785 , 2012 , John Baylis, Colin S. Gray
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Creative Advertising: Ideas and Techiques from the World's Best Campaigns /cMario Pricken
ISBN 9780500284766 , 2004 , Mario Pricken
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Exploring Strategy
ISBN 9781292145174 , 2017 , Gerry Johnson, Kevan Scholes, Richard Whittington,m.fl.
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Leadership: Six Studies in World Strategy
ISBN 9780241542002 , 2022 , Henry Kissinger
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Advertising Cultures
ISBN 9780761961987 , 2003 , Sean Nixon
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Advertising and Promotion
ISBN 9781259921698 , 2017 , 11. utgave , George Belch
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Strategic Advertising Management
ISBN 9780199274895 , 2005 , Larry Percy, Richard H. Elliott
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Foundations of Strategy
ISBN 9781118914700 , 2015 , Robert M. Grant, Judith J. Jordan
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Exploring Strategy, Text Only
ISBN 9781292428758 , 2023 , 13. utgave , Richard Whittington, Patrick Regner,m.fl.
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Breakthrough Advertising
ISBN 9780887232985 , 2004 , Eugene Schwartz
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Creative Flow: A Year in My Mindful Life
ISBN 9781782405610 , 2018 , Jocelyn De Kwant
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The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
ISBN 9783836528320 , 2011 , D&AD
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IM ADVERTISING
ISBN 9780324321487 , 2006 , Shimp
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Exploring Strategy
ISBN 9781292002552 , 2013 , Gerry Johnson, Kevan Scholes, Duncan Angwin,m.fl.
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Exploring Strategy, Text & Cases
ISBN 9781292428741 , 2023 , Richard Whittington, Patrick Regner
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Advertising Today
ISBN 9780714843872 , 2004 , Warren Berger
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Advertising Concept Book
ISBN 9780500290316 , 2012 , Pete Barry
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Leadership in Creative Industries – Principles and Practice
ISBN 9781119334019 , 2019 , Karen L. Mallia
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Fundamentals of Strategy
ISBN 9780273757252 , 2011 , Gerry Johnson, Kevan Scholes, Richard Whittington
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Advertising: A Very Short Introduction
ISBN 9780199568925 , 2010
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Structure and Improvisation in Creative Teaching
ISBN 9780521746328 , 2011 , R. Keith Sawyer
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Military Strategy in the 21st Century: The Challenge for NATO
ISBN 9781787383913 , 2020 , Matlary Janne Haaland, Rob Johnson
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Integrated Marketing Communications in Advertising and Promotion
ISBN 9780324665314 , 2009 , Terence A. Shimp
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Storynomics: Story Driven Marketing in the Post-Advertising World
ISBN 9780413778000 , 2018 , Mckee Robert, Thomas Gerace