Søk: 'Effective Advertising: Understanding When, How, and Why Advertising Works'
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How the World Really Works
ISBN 9780241454404 , 2022
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Advertising Strategy: A Communication Theory Approach
ISBN 9780275916923 , 1980 , Larry Percy, John R. Rossiter
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Case Study Research: What, Why and How?
ISBN 9781849206129 , 2010 , Peter Swanborn
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Imagine: How Creativity Works
ISBN 9781847677877 , 2012 , Jonah Lehrer
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
ISBN 9780030352713 , 2002 , Terence A. Shimp, M.Wayne Delozier
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How the Immune System Works
ISBN 9781118997772 , 2015 , Lauren M. Sompayrac
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The Fall of PR & the Rise of Advertising
ISBN 9789163307775 , 2009 , Stefan Engeseth
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Creative advertising: ideas and techniques from the world's best campaigns
ISBN 9780500287330 , 2008 , Mario Pricken
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The Music Instinct: How Music Works and Why We Can't Do Without It
ISBN 9780099535447 , 2011 , Ball Philip
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Mass Communication and Society: Special Issue: Advertising and Consumer Culture
ISBN 9780805897364 , 2000 , Matthew P. McAllister, Sharon R. Mazzarella
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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
ISBN 9780749463052 , 2011 , Jim Marshall, Pringle Hamish
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
ISBN 9780030211133 , 1999 , Terence A. Shimp, M.Wayne Delozier
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Strategic writing: multimedia writing for public relations, advertising and more
ISBN 9780205591626 , 2008 , Charles Marsh, David W. Guth, Bonnie Poovey Short
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Visual Persuasion: The Role of Images in Advertising
ISBN 9780803972469 , 1997 , Paul Messaris
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Truth, Lies, and Advertising: The Art of Account Planning
ISBN 9780471189626 , 1998 , Steel Jon
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How the Immune System Works
ISBN 9781119542124 , 2019 , Lauren M. Sompayrac
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Unthinkable: Who survives when disaster strikes - and why
ISBN 9780099525721 , 2009 , Ripley Amanda
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How the World Works
ISBN 9780241145395 , 2011 , Noam Chomsky
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Storynomics: Story Driven Marketing in the Post-Advertising World
ISBN 9780413778000 , 2018 , Mckee Robert, Thomas Gerace
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Advertising International: The Privatisation of Public Space
ISBN 9780415050647 , 1991 , Armand Mattelart, Michael Chanan
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The Advertising Concept Book: Think Now, Design Later
ISBN 9780500514054 , 2008 , Pete S. Barry
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Engaging College Men: Discovering What Works and Why
ISBN 9781931342292 , 2010 , Gar Kellom, Miles Groth
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How English Works: A Linguistic Introduction
ISBN 9781292026527 , 2013 , Michael Adams, Anne Curzan
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How the Internet Works
ISBN 9780789736260 , 2006 , Preston Gralla
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The interplay of influence: news, advertising, politics, and the Internet
ISBN 9780534559380 , 2005 , Kathleen Hall Jamieson, Karlyn Kohrs Campbell
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Landscapes of Capital: Representing Time, Space, and Globalization in Corporate Advertising
ISBN 9780745652085 , 2011
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How the Mind Works
ISBN 9780393334777 , 2009 , Steven Pinker
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How the Immune System Works
ISBN 9781119542193 , 2019 , Sompayrac Lauren M. Sompayrac
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Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow, Donald Baack
ISBN 9780138157371 , 2010 , Kenneth E. Clow, Donald E. Baack
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The Unthinkable: Who Survives when Disaster Strikes - and why
ISBN 9781847945280 , 2008 , Amanda Ripley