Søk: 'Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets'
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ADR in business: practice and issues across countries and cultures
ISBN 9789041125842 , 2007 , Jean Claude Goldsmith, Arnold Ingen-Housz,m.fl.
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Strategic Brand Management
ISBN 9780199260003 , 2007 , Larry Percy, Richard H. Elliott
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The global brand : how to create and develop lasting brand value in the world market
ISBN 9780230620568 , 2008 , Nigel Hollis
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Brand New Justice
ISBN 9780750666008 , 2004 , Simon Anholt
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B2B Brand Management
ISBN 9783540253600 , 2006 , Philip Kotler, Waldemar Pfoertsch, Ines Michi
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Keller: Strategic Brand Managment GE_p4
ISBN 9780273779414 , 2012 , Kevin Lane Keller
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Managing Across Cultures
ISBN 9780273746324 , 2014 , Jean-louis Barsoux, Susan Schneider
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Industrial Global Brand Leadership: a Capabilities View
ISBN 9781902034478 , 2007 , Michael Beverland, Julia Napoli, Adam Lindgreen
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Communication Across Cultures
ISBN 9781107685147 , 2014 , Kylie Martin, Heather Bowe, Howard Manns
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The Corporate Brand
ISBN 9780333674727 , 1997 , Nicholas Ind
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Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity
ISBN 9782940411412 , 2011 , Gavin Ambrose, Paul Harris
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Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework
ISBN 9780704424951 , 2004 , L.De Chernatony, Colin Jeavons, Mark Gabbott
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Brand Thinking and Other Noble Pursuits
ISBN 9781621532477 , 2013 , Debbie Millman, Rob Walker
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Handbook of Brand Relationships
ISBN 9780765623577 , 2009 , Deborah J. MacInnis, Joseph W. Priester
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749450854 , 2008 , Jean-Noël Kapferer
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Power Of: Brand Communication Is Business - To - Business Markets
ISBN 9780704424555 , 2004 , Lynch Joanne, De Chernatony Lesue
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
ISBN 9780743249386 , 2004 , David A. Aaker
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749442835 , 2004 , Jean-Noël Kapferer
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Business Across Cultures
ISBN 9781841124742 , 2003 , Fons Trompenaars, Peter Woolliams
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Wally Olins On Brand
ISBN 9780500285152 , 2004 , Wally Olins
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When Cultures Collide: Leading Across Cultures
ISBN 9781904838029 , 2005 , Richard D. Lewis
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Managing Across Cultures
ISBN 9780273646631 , 2002 , Jean-louis Barsoux, Susan Carol Schneider
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Marketing Across Cultures
ISBN 9780130106681 , 2000 , Jean-Claude Usunier
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Communicating Across Cultures
ISBN 9780333754108 , 1999 , Maureen Guirdham
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Communicating across Cultures
ISBN 9781572304451 , 1999 , Stella Ting-Toomey
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Communicating Across Cultures
ISBN 9781557531667 , 1999 , Maureen Guirdham
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Brand; et dramatisk dikt
ISBN 9788205277663 , 2001 , Henrik Ibsen
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Implementing Beyond Budgeting: Unlocking the Performance Potential
ISBN 9781119152477 , 2016 , Bjarte Bogsnes
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Implementing Beyond Budgeting: Unlocking the Performance Potential
ISBN 9780470405161 , 2008 , Bjarte Bogsnes
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Private label strategy: how to meet the store brand challenge
ISBN 9781422101674 , 2007 , Jan-Benedict E. M. Steenkamp, Nirmalya Kumar