Søk: 'Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework'
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Strategic Brand Management
ISBN 9780199260003 , 2007 , Larry Percy, Richard H. Elliott
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Managing Customer Relationships on the Internet
ISBN 9780080479071 , 2005 , Dharma Deo Sharma, Jan Johanson,m.fl.
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Strategic Brand Management: A European Perspective
ISBN 9780273737872 , 2011 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Brand New Justice
ISBN 9780750666008 , 2004 , Simon Anholt
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B2B Brand Management
ISBN 9783540253600 , 2006 , Philip Kotler, Waldemar Pfoertsch, Ines Michi
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The Corporate Brand
ISBN 9780333674727 , 1997 , Nicholas Ind
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Marketing Communications: A Brand Narrative Approach
ISBN 9780470319925 , 2009 , Micael Dahlén, Fredrik Lange, Terry D. Smith
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
ISBN 9780749447120 , 2005 , Sicco Van Gelder
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Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity
ISBN 9782940411412 , 2011 , Gavin Ambrose, Paul Harris
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Strategic Brand Management: A European Perspective
ISBN 9780273706328 , 2008 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749450854 , 2008 , Jean-Noël Kapferer
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Brand Thinking and Other Noble Pursuits
ISBN 9781621532477 , 2013 , Debbie Millman, Rob Walker
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Brand Management: A Theoretical & Practical Approach
ISBN 9780273655053 , 2002 , Rik Riezebos, H. J. Riezebos, Bas Kist,m.fl.
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Living the brand: how to transform every member of your organization into a brand champion
ISBN 9780749450830 , 2007 , Nicholas Ind
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749442835 , 2004 , Jean-Noël Kapferer
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
ISBN 9781907312427 , 2010 , Simon Middleton
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Brand; et dramatisk dikt
ISBN 9788205277663 , 2001 , Henrik Ibsen
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Leadership brand: developing customer-focused leaders to drive performance and build lasting value
ISBN 9781422110300 , 2007 , Dave Ulrich, David Ulrich, W. Norman Smallwood
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#My Brand Tweet Book01: A Practical Approach to Building Your Personal Brand - 140 Charcters at a Time
ISBN 9781616990541 , 2011 , Laura Lowell, Rajesh Setty
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Industrial Global Brand Leadership: a Capabilities View
ISBN 9781902034478 , 2007 , Michael Beverland, Julia Napoli, Adam Lindgreen
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From brand vision to brand evaluation: the strategic process of growing and strengthening brands
ISBN 9780750667494 , 2006 , L.De Chernatony, Lesley de Chermatony
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The Employer Brand: Bringing the Best of Brand Management to People at Work
ISBN 9780470012734 , 2005 , Simon Barrow
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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
ISBN 9780749441296 , 2004 , Nicholas Ind
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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
ISBN 9780749433512 , 2001 , Nicholas Ind
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Critical Issues in Brand Management
ISBN 9780954973001 , 2005 , L.De Chernatony, Temi Abimbola
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Brand Management: Strategy, Measurement and Yield Analysis
ISBN 9781600219450 , 2008 , Raja Gopal
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The global brand : how to create and develop lasting brand value in the world market
ISBN 9780230620568 , 2008 , Nigel Hollis
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Logos: Logo, Identity, Brand, Culture
ISBN 9782880463281 , 1999 , Conway Lloyd Morgan
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521726900 , 2010 , Martin Kornberger
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521898263 , 2010 , Martin Kornberger