Søk: 'Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition'
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Global Strategic Management
ISBN 9781133953265 , 2013 , Mike W. Peng
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From Brand Vision to Brand Evaluation
ISBN 9780080459660 , 2006 , Leslie de Chernatony
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Brand-gåten
ISBN 9788279352327 , 2007 , Henrik Ibsen, Trond Jahr Larsen
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Brand leadership
ISBN 9780743207676 , 2002 , Erich Joachimsthaler, David A. Aaker
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From brand vision to brand evaluation: the strategic process of growing and strengthening brands
ISBN 9780750667494 , 2006 , L.De Chernatony, Lesley de Chermatony
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Brand Leadership
ISBN 9780684839240 , 2000 , Erich Joachimsthaler, David A. Aaker
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From Brand Vision to Brand Evaluation
ISBN 9780080506975 , 2001 , Leslie de Chernatony
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Brand Management: Strategy, Measurement and Yield Analysis
ISBN 9781600219450 , 2008 , Raja Gopal
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Global Strategic Management
ISBN 9780198706595 , 2014 , Jedrzej George Frynas, Kamel Mellahi
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Global Strategic Management
ISBN 9780324590982 , 2009 , Mike W. Peng
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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
ISBN 9781292258041 , 2018
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Brand Management: A Theoretical & Practical Approach
ISBN 9780273655053 , 2002 , Rik Riezebos, H. J. Riezebos, Bas Kist,m.fl.
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Strategic Management and Competitive Advantage: Concepts, Global Edition
ISBN 9781292057675 , 2014 , Jay B. Barney
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521726900 , 2010 , Martin Kornberger
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521898263 , 2010 , Martin Kornberger
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The Employer Brand: Bringing the Best of Brand Management to People at Work
ISBN 9780470012734 , 2005 , Simon Barrow
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Corporate Reputation: Brand and Communication
ISBN 9780273727590 , 2012 , Chris Fill, Stuart Roper
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Brand Leadership: Building Assets In an Information Economy
ISBN 9781439172919 , 2009 , Erich Joachimsthaler, David A. Aaker
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Valuation: Measuring and Managing the Value of Companies, University Edition
ISBN 9781119611868 , 2020 , McKinsey & Company Inc.
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Strategic Market Management: Global Perspectives, First Edition
ISBN 9780470689752 , 2010 , 1. utgave , David A. Aaker, Damien McLoughlin
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Global Strategic Management
ISBN 9780333793756 , 2002 , Philippe Lasserre
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Brand New Justice
ISBN 9780750666008 , 2004 , Simon Anholt
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The global brand : how to create and develop lasting brand value in the world market
ISBN 9780230620568 , 2008 , Nigel Hollis
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Culture and Consumption II: Markets, Meaning, and Brand Management
ISBN 9780253217615 , 2005 , Grant David McCracken
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Industrial Global Brand Leadership: a Capabilities View
ISBN 9781902034478 , 2007 , Michael Beverland, Julia Napoli, Adam Lindgreen
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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
ISBN 9781292258058 , 2018 , Jay B. Barney, William S. Hesterly
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The Corporate Brand
ISBN 9780333674727 , 1997 , Nicholas Ind
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Management, Global Edition
ISBN 9781292340883 , 2020
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Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity
ISBN 9782940411412 , 2011 , Gavin Ambrose, Paul Harris
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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN 9781592537266 , 2012 , Debbie Millman