Søk: 'Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion'
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Strategic Brand Management
ISBN 9780198797807 , 2018 , Larry Percy, Richard Rosenbaum-Elliott,m.fl.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN 9780132336222 , 2008 , Kevin Lane Keller
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From brand vision to brand evaluation: the strategic process of growing and strengthening brands
ISBN 9780750667494 , 2006 , L.De Chernatony, Lesley de Chermatony
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
ISBN 9781292314969 , 2019 , Kevin Lane Keller, Vanitha Swaminathan
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Strategic Brand Management: Building Measuring and Managing Brand Equity
ISBN 9780132664257 , 2012 , Kevin Lane Keller
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Private label strategy: how to meet the store brand challenge
ISBN 9781422101674 , 2007 , Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
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Strategic Brand Management
ISBN 9780199260003 , 2007 , Larry Percy, Richard H. Elliott
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Asian Brand Strategy: How Asia Builds Strong Brands
ISBN 9781403992796 , 2005 , M. Roll
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Strategic Brand Management: A European Perspective
ISBN 9780273737872 , 2011 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity
ISBN 9782940411412 , 2011 , Gavin Ambrose, Paul Harris
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
ISBN 9781907312427 , 2010 , Simon Middleton
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Brand New Justice
ISBN 9780750666008 , 2004 , Simon Anholt
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B2B Brand Management
ISBN 9783540253600 , 2006 , Philip Kotler, Waldemar Pfoertsch, Ines Michi
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Keller: Strategic Brand Managment GE_p4
ISBN 9780273779414 , 2012 , Kevin Lane Keller
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
ISBN 9780198297796 , 2000 , Majken Schultz, Mary Jo Hatch,m.fl.
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Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework
ISBN 9780704424951 , 2004 , L.De Chernatony, Colin Jeavons, Mark Gabbott
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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
ISBN 9780787983819 , 2006 , John Foley, Julie Kendrick
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN 9780131105836 , 2003 , Kevin Lane Keller
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Marketing Communications: A Brand Narrative Approach
ISBN 9780470319925 , 2009 , Micael Dahlén, Fredrik Lange, Terry D. Smith
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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
ISBN 9780787983093 , 2006 , John Foley, Julie Kendrick
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Strategic Brand Management: A European Perspective
ISBN 9780273706328 , 2008 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Your Brain on Art: How the Arts Transform Us
ISBN 9780593449233 , 2023 , Susan Magsamen, Ivy Ross
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749450854 , 2008 , Jean-Noël Kapferer
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The Project50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!
ISBN 9780375407734 , 1999 , Tom Peters
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Brand Management: A Theoretical & Practical Approach
ISBN 9780273655053 , 2002 , Rik Riezebos, H. J. Riezebos, Bas Kist,m.fl.
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Brand Aid: Shopping Well to Save the World
ISBN 9780816665464 , 2011 , Stefano Ponte, Lisa Ann Richey
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Corporate Reputation: Brand and Communication
ISBN 9780273727590 , 2012 , Chris Fill, Stuart Roper
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749442835 , 2004 , Jean-Noël Kapferer
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Branding Governance: A Participatory Approach to the Brand Building Process
ISBN 9780470030752 , 2007 , Nicholas Ind, Rune Bjerke
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Wally Olins On Brand
ISBN 9780500285152 , 2004 , Wally Olins